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Winter 2005
Vol.6, No.1

DTI: What Is It and How Does It Work?
BY KERRY BEEAKER

Over the past year, ICC Macmillan has successfully implemented a new workflow to adjust to the changing demands of the publishing industry. We now offer a service we call Direct-to-India, or DTI. With DTI, publishers can bypass the Portland office and work directly with our co-workers in India, thereby saving time. We have a fully trained and operational project management division in India, staffed by employees who have earned degrees in publishing or English, who have been through a rigorous year-long training process, and who understand the ins and outs of educational publishing. (See related story on our customer service staff in Delhi, page 3. ) Many of our clients are now requesting this service, with excel- lent results.

So, how does DTI work? If you have a project you’d like to send to ICC Macmillan and are interested in trying out DTI, contact your sales account manager (based here in Portland). An Indian project manager will be assigned and will contact you.

Next, all materials can be shipped via courier or posted via FTP or e-mail to our office in Delhi. From that point onward, it’s business as usual—you will receive a file evaluation, castoff, bid or confirmation of an estimate, and regular status reports. Proofs can either be posted on your FTP site for review or shipped in the mail. All contact between ICC Macmillan, the publisher, the author, and the printer goes through our Indian office. However, there is always staff in Portland to help out when necessary.

Here are a few frequently asked questions:

Q. Will my copyedit be handled by a native English speaker?

A. Yes. Editing, editorial proofreading, and indexing are handled domestically by native English speakers. We are researching offshore possibilities, but will alert clients if any changes are made to this policy.

Q. What if I need a same-day response to a query?
A. We advise that you determine if an immediate reply is necessary. If so, we have staff in Portland who can assist with any urgent concerns or issues.

Q. How do I have a conference call when the author, the project manager, and the editor are all in different time zones?
A. Your project manager can arrange to be available at a convenient time. There will never be a need for you to wake up at 2 a.m.to discuss work!

Q. Can I request domestic project management and offshore composition?
A. Sure—you will always have the option for Portland-based management;the composition will always be handled offshore, as it has been for the past twenty years.

If you are interested in hearing more about DTI or would like to submit a project to ICC Macmillan, please contact your sales account manager (Kerry Beeaker or Gina Gordon at 503-221-9911) to guide you through the process.


Quark vs. InDesign: A Horse Race
BY JAMES LINK


QuarkXPress has been the leading desktop publishing application for serious publishing for nearly as long as there has been desktop publishing. Now the publishing world is being stood on its head by demands for “XML this, ”“math that, ”—new figure features that require native file formats from Adobe Photoshop and Illustrator. Is Quark keeping up? Longtime users tremble in fear.


Rival Adobe, the company that invented Postscript along with Photoshop and Illustrator— and which acquired PageMaker and FrameMaker along the way— invented InDesign “from the ground up.”

InDesign version 1.0 was easy to ignore. It was an ambitious first step with highly refined typographic functions, but basic features were lacking, which led many people to conclude that it was nearly impossible for InDesign to produce suitable output by high-resolution imagesetters—the gold standard of the publishing industry.

When InDesign 2.0 came out people began to take notice. Here was a product with just a few new features, but more importantly, it eliminated most of the bugs. As a bonus Adobe enabled installation under both Macintosh Classic and OS X operating systems. Meanwhile Quark had released version 5.0.Still working only in Macintosh Classic mode, it exhibited so few new features that nearly every composition house stayed with tried and true Quark 4.11, which had been released in 1995.

Now we have InDesign CS with native Macintosh OS X programming, OpenType font support, and native support for Adobe’s flagship image applications, Photoshop and Illustrator. Indeed, integration of the three applications is so tight that Adobe released them together as the Creative Suite (hence CS). Many months later Quark finally released the OS X compatible version 6.0 (now at v.6.5).With this new release Quark joins the OS X family, but not whole heartedly. Through a free extension, native Photoshop files are supported, but not native Illustrator files. Still missing is OpenType support. Briefly, OpenType is a format jointly developed by Adobe and Microsoft. It is largely PostScript compatible, but is capable of supporting much a larger set of type characters—or “glyphs. ”On a single font it is possible to have Roman, Greek, and Cyrillic character sets with room left over for oldstyle numbers and alternate swash letters. A bonus is that this font is completely compatible with both Macintosh and Windows operating systems. Quark’s support for OpenType is limited to the first 256 characters, which match a PostScript font.

Even as dedicated QuarkXPress users, ICC Macmillan is not sitting this one out. We don’t see this race as a winner-take-all derby. Having two powerful desktop publishing applications will benefit both in the long run. We are putting resources into InDesign because we respect the progress Adobe has made in its development of the product, and because you—our customers—have also noticed it’s out there and is capable of giving you the quality you require with a higher degree of flexibility in creating competitive designs.


Getting to Know Your ICC MacmillanI Project Management Staff
BY GINA GORDON

From left to right—front: Nidhi Khanna, Mou Sen Gupta, Sonia Taneja; back:Neeraj Malhotra, Kailash Sharma, Rajendu Bhattacharya, Trilok Chand, Ravi Chandran. (Raju Sharma is not pictured.)
ICC Macmillan’s customers have been raving about the excellent customer service they receive from the team at the New Delhi office (ICC MacmillanI). Here is a glimpse of each member of the project management staff.

Neeraj Malhotra, Managing Director. For eight years Neeraj has overseen the entire ICC MacmillanI office, a group of 275 employees. He is incredibly organized and is known for never failing to respond to any e-mail—no small task for someone who receives hundreds every day. Neeraj attended New Hampshire College for his undergraduate degree and Baruch College, City University of New York for his MBA.

Nidhi Khanna, Project Manager. Nidhi has been with ICC Macmillan for six years. She graduated with an honors degree in book and desktop publishing and industrial relations from Delhi University. Nidhi brings energy optimism, and confidence to the team. She is adept at balancing the demands of many jobs at once.

Kailash Sharma, Graphics Manager. In his nine years with ICC Macmillan, Kailash has developed an art department capable of taking on the most complex of projects. He holds an art degree from Delhi University, has a web publishing diploma, and has completed an engineering course from the National Institute of Information Technology.

Mou Sen Gupta, Project Manager. Mou brings her charm, sincerity, and poetic style to the team. Mou has spent eight years as a project manager and is delighted to work directly with ICC Macmillan’s U.S.-based clients. She is a graduate of Lady Shri Ram College in Delhi where she majored in English,economics,and psychology.

Rajendu Bhattacharya, Production Coordinator. For fourteen years Rajendu has been faithfully working behind the scenes. He has his hand in every project that ICC Macmillan is working on and is always available to both Oregon and India project managers to answer any question with diplomacy and knowledge. Rajendu received his degree in economics from Calcutta University.

Trilok Chand, Manager Project Development. Trilok has been with ICC Macmillan for nine years and has worked in publishing for even longer. He received his degree in humanities from Delhi University. Trilok is known for his deep understanding of online publishing and excellent communication skills. He has a great sense of humor to boot!

Sonia Taneja, Project Manager. For the past four years with ICC Macmillan, Sonia has demonstrated a deep understanding of all aspects of the book publishing business. She now works directly with ICC Macmillan’s U.S. clients and is enjoying the daily communication with folks on the other side of the world. Sonia has her master’s degree in commerce from MD University in Haryana State.

Ravi Chandran, Manager Training and Development. Ravi brings true spirit and togetherness to ICC Macmillan. He has been in the business for twenty years and has worked for ICC Macmillan for the past nine. At his first job he worked on a Mac 512k (translation:a really old computer), but is now training ICC Macmillan’s staff in new technology. He holds his diploma from Delhi University in commerce and computer science. Ravi is also a talented singer!

Raju Sharma, R&D Manager. Raju is an expert at all things coding. He has been with ICC Macmillan for seven years, providing technical assistance and researching cutting edge technology. He has a degree in humanities from Delhi University.

LAUGHING AND TEA:
STRESS RELIEF IN THE WORKPLACE

As you might imagine, ICC Macmillan’s New Delhi office is constantly abuzz with deadlines, deadlines, deadlines. How does our staff of 275 manage the stress? You might be surprised! Here are just a few ways:

  • Tea breaks—two per day to rejuvenate energy levels.
  • Daily five-minute meditation sessions set to classical music and complete with Om chanting.
  • Laughing Day—one-minute laughing exercise every Friday. During this session, all of ICC MacmillanI joins together to laugh their hearts out.This fun form of exercise supplies oxygen to the brain and keeps spirits high.
  • Bring your children to work day.This day includes a pizza party, magic and puppet shows, and games for all.
  • Manager retreats.Twice every year managers escape from the hustle and bustle of Delhi to the calm and serene environs of either snow-capped mountains (during summers) or the warm deserts of Rajasthan (during winters).In addition to sightseeing, the team conducts management-development exercises, discusses best practices, and just spends some time getting to know each other better in a relaxed and friendly atmosphere.

Community Activities: Earthrise International
BY SCOTT JOHNSON


Village women at an Earthrise vocational workshop.
Earthrise International, a nonprofit organization partnered with ICC Macmillan, has been expanding its reach to several rural communities in India. Earthrise is a volunteer-driven foundation committed to its mission of alleviating poverty through holistic, people-centered programs that develop essential community support facilities and sustainable economies.

In 2002, Earthrise carried out an extensive assessment process in five villages outside of New Delhi, in an area called Mohna. The assessment involved conducting interviews with community groups and surveys addressing emographics, infrastructure, water and sanitation, health care, education ervices, employment, gender issues, and other areas. Subsequent to the assessment and planning phases, Earthrise began the implementation phase by establishing a vocational/community center in Alipur, a small village in the Mohna district. Since opening in 2003, the center has served as a focal point for the community of 320.

Earthrise conducts daily vocational classes for women, particularly in the areas of sewing and marketable handicrafts. After-school tutorial sessions are also held each day for local children. Because the village has high levels of illiteracy, school absenteeism, and unemployment, the center is providing valuable support for individuals and the broader community. The community center has also served as a staging point for a variety of short-term programs, including visits from doctors focusing on women’s health, dental care, immunization, and preventative health education. During the last six months, Earthrise has replicated the community-center model in three additional villages near Alipur. All four community centers are staffed primarily with local volunteers. This reliance on volunteers allows Earthrise to provide as many services as possible with available funds, and also encourages each village to creatively address its own needs and problems. During the next year, Earthrise intends to expand programs at each of the four centers to include loan programs for local small-scale businesses.

Earthrise International is a 501(c)3 charitable organization. For more information, visit www.earthrise-intl.org, write to info@earthriseintl.org, or call (503) 525-0100.
 

A GUIDE TO ICC Macmillan INDIA’S 2005 HOLIDAYS

Holidays in India are quite different from those in the United States.The celebrations vary from year to year, so we will update our customers on a yearly basis. If you are interested in learning more, you can visit websites such as www.thebestofindia.com and www.mavicanet.com, or ask your ICC MacmillanI project manager.

Guru Govind Singhji’s birthday 1/7/05
In 1699, this 10th and final guru abolished caste distinctions and was responsible for introducing the soldier/saint to the Sikh religion.

Republic Day 1/26/05
A government day of dedication featuring parades, pageants, and folk dancing, highlighting the 1950 adoption of the Indian Constitution and declaring India as a republic state.

Basant Panchami 2/1/05
Basant Ritu (the “Spring Season”in Hindi) is welcomed with yellow clothes, blooming yellow mustard fields, kite flying day and night, and lots of fun!

Good Friday 3/25/05
A Christian holiday;services and recitals of religious music are held in churches throughout India preparing for the coming resurrection of Jesus Christ on Easter Sunday.

Milad-un-Nabi 4/22/05
During this Muslim holiday, translated as “birth of the prophet, ”functions are held to observe, discuss, and celebrate the Islamic birthdate of the holy Prophet Muhammad.

Buddha Purnima 5/23/05
Buddhists observe this full-moon day as the birthday of Gautam Buddha, the founder of Buddhism, with prayers and sermons, as well as gifts to the statue, including garlands and flags.

Independence Day 8/15/05
A solemn government holiday commemorating the end of British colonial rule in 1947, a day of new beginning.

Raksha Bandhan 8/19/05
Also known as Rakhi, Avani, Avittam, and Upakarmam, this Hindu holiday celebrates the bond between brothers and sisters. Brothers promise to protect their sisters from evil.

Janamashthami 8/26/05
Prayers and songs are offered for the birth anniversary of Lord Sri Krishna, the incarnation of Vishnu, and the author of the Bhagavad Gita.

Dussehra 10/12/05
(The “tenth day”) is a Hindu festival, marking the triumph of Lord Rama over the demon king, Ravana. It is a victory for good over evil.

Choti Diwali and Diwali 10/31–11/1/05
With fireworks and flickering lights, the “festival of lights”is celebrated for several days, symbolizing the culture of India by teaching all to vanquish the darkness that engulfs the light of knowledge.

Guru Nanakji’s birthday 11/15/05
The holy book of the Sikhs is read from beginning to end during this holiday. Guru Nanak Devji, born in 1469, was the founder ofl the Sikh religion.