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Winter 2001
Vol.2 ., No.1

ARTIST'S RENDITION of ICC Macmillan's exhibit, which will premiere at BookTech East in New York.
ICC Macmillan on Display at Upcoming Trade Shows
BY KERRY BEEAKER

Now with more than 200 people comprising its eBook and multimedia division, ICC Macmillan boasts an improved capacity for eBook conversion and new media development. What better place to broadcast these exciting developments than at national industry expositions?

Billed as "the largest book technology event in North America," the BookTech East Show in New York this February 12-14 will attract vendors and exhibitors from across the industry. ICC Macmillan will host a booth alongside fellow book publishers, multimedia companies, eBook systems developers, and others interested in mastering production, prepress, printing, and electronic media issues. The expo is geared toward all members of book publishing teams, including those in design, file conversion, content management, prepress, eBook spec standards, and more.

Later in 2001, ICC Macmillan will participate in BookExpo America (BEA), formerly known as the American Booksellers Association Convention & Trade Exhibit, to be held in Chicago from May 30 through June 3. BEA calls itself "the largest event serving the largest book market in the world." It is a showcase of books in all formats, as well as new technology and services for publishers. Industry professionals from around the world come together to network with colleagues, research new standards, and conduct business.

For more information on these events, or to register as a participant, please see www. booktechexpo.com and www.bookexpoamerica.com. ICC Macmillan invites guests at either show to stop by our booth to discuss recent developments, talk about upcoming projects, and receive a token of our appreciation.


ICC Macmillan SYSTEMS ADMINISTRATOR Michael Curtiss meets some of the kids in Mandawali. (Photo courtesy of Neeraj Malhotra.)


A DAY at school. (Photo courtesy of Michael Curtiss.)


AN AFTERNOON in Mandawali. (Photo courtesy of Michael Curtiss.)
ICC Macmillan Developing Plans for a Charitable Nonprofit
BY ERIKA KAUPPI

Last summer, ICC Macmillan President Scott Johnson announced plans to launch a charitable organization to provide development resources to impoverished communities in India.The idea inspired the enthusiastic support of ICC Macmillan employees, many of whom are now active volunteers.

Research and development efforts are well underway. The organization (whose name is forthcoming) has already targeted the .rst community it plans to assist.

Located in east New Delhi, Mandawali is a community of about 10,000 people. Homes are built of cardboard, mudbricks, tar paper, and scrap metal. Unemployment is rampant, and illiteracy rates are high. Many people face enormous dif.culties .nding a steady job because they cannot read or write. Due to the lack of adequate sanitation, community health is poor. Children are often taken out of school to help with domestic work or care for the sick. Some fall so far behind in school that they never return.

The nonprofit’s initial plans for 2001 include supporting a health care and education center in Mandawali that provides free services to the Mandawali community. Other initiatives include expanding programs for women in Mandawali and similar communities, concentrating on economic development projects, such as vocational training, microloan programs to enable small businesses, and job placement counseling. The nonprofit also hopes to establish computer training facilities in the community, develop programs to increase English language proficiency, and develop and expand educational resources for the children.

Opportunities for assistance (through financial means or by volunteering) will be announced in a future newsletter.


INDIA: A FEW FACTS
50% of all children under the age of four are malnourished*
Only 31% of the population has access to adequate sanitation
Adult literacy rate: male 71%, female 44%
Secondary school enrollment: male, 60%; female, 37%

For $10, a child can attend school for a month, receive nutritional supplements each day of that month, and be provided with his own desk, pens, books, and paper.

*Source: World Bank. World Bank's research shows that malnutrition affects women and children most prevalently; at the same time, health care is the least available to them.
Source:  UNICEF/UN

Choosing a Math Program Just Got Easier!
BY ROSE RUMMEL-EURY
 
We have devised a few quick, informative, and timely tips for our customers when choosing math programs. Here are answers to questions including: Which application or Quark extension work best for advanced math? Which application works exceptionally well for multicolor books? Which application is superlative if the final product is going to appear on the Web?

In general, there are four applications from which to choose: MathSetter (TeX), PowerMath, XMath, and MathType. The .rst three are extensions for Quark. MathType—although not a Quark extension, but a professional version of Equation Editor built into MS Word—can be easily con verted to MathSetter.


A TYPICAL mathematical formula set in Quark using MathSetter.

Most math books are set in the Times Roman font because most math fonts are designed to match the style of Times Roman. Rule #1: If the font used will be Times Roman, ICC Macmillan usually chooses MathSetter.We prefer to use MathSetter because it displays complex math better than most other applications.

Next, is the math going to be in color? Rule #2: Both Math-Setter and XMath are good choices for multicolor jobs. ICC Macmillan also considers font preferences and the amount of math involved.What are our options? Rule #3: XMath works well if the amount of math will be limited (<5%) or if the book will not be using Times Roman. If there will be a lot of math and the font will not be Times Roman, we will create a special superset for Power-Math.

KEEP IN MIND:
ICC Macmillan can handle any and all
of your TeX/LaTeX jobs.

The last question we like to ask is: Will there be a final product other than a printed product? If this is the case, TeX (MathSetter) is easily converted to code that is compatible with techexplorer for Web browsing. Other math will need to be converted into graphics. If you would like more information concerning this topic, our talented technology team is available to answer your queries.

Talents and Interests Shared Amongst ICC Macmillan Staff
BY KERRY BEEAKER
 
You know what they say about all work and no play. In an effort to share talents, skills, and interests with fellow employees, ICC Macmillan staffmembers have been taking and teaching classes together.

ICC Macmillan President Scott Johnson was taking Hindi classes at a local college when he thought his own employees might be interested in the same course. Several staffmembers have traveled or hope to travel to the ICC Macmillan India of.ce in New Delhiótherefore, a series of lessons in Hindi would be bene.cial to both the person and the company. After their first few weeks of lessons, ICC Macmillan students have learned some of the basics of the Hindi alphabet Devanagari (meaning "script of the city of the gods"), learned to say and write their names in Hindi, count to ten, and ask and respond to questions like: "What is your name?" and "Where are you from?"

Proofreader Erika Kauppi has been making her own hardbound journals for about eight years, using a small homemade wooden frame, twine, heavy paper, fabric, and other items. After several staffmembers expressed interest in her journals and the way that she makes them, Erika held a seminar in which she led eight people through the steps to hand-crafting their own journals, bound in colorful fabrics.After giving everyone guidelines, including information on how to build their own frames, the class came together one Saturday in January to construct their journals. There has even been discussion about ways to incorporate this skill into ICC Macmillan’s forthcoming nonprofit venture as part of an economic development program.

DID YOU
KNOW?

ICC Macmillan India donates all
old computers to
local schools.

ICC Macmillan India plants
one tree per employee
every two years.

Compositor Gloria Loughry discovered that an interest in quilting was shared by several fellow staffmembers. She and her mother and sisters have long practiced the homespun American art of handstitching beautiful and intricate quilts; Gloria will now be passing this talent along to several ICC Macmillan staffers. The class will begin by sewing potholders—a small enough task to accomplish in an afternoon class. Yet someday those potholders could evolve into full-size, handsewn quilts, just waiting to be passed down through the generations.


Rajendu Bhattacharya

















DID YOU KNOW?
ICC Macmillan India has an employee
turnover rate of less than 2% per year.
INTERACTIONS… with ICC Macmillan Staff
Meet… Rajendu Bhattacharya
BY ICC Macmillan STAFF

The following lighthearted questionnaire was devised by the ICC Macmillan Marketing Committee. It does not necessarily re.ect the views of ICC Macmillan—unless you think it should. And in that case, it does.

Here’s an example from one of ICC Macmillan’s employees, our friend Rajendu:

NAME — Rajendu Bhattacharya

ICC Macmillan STAFF FUNCTION — Coordination and workflow management at ICC Macmillan India

FAVORITE FOOD — Pizza, vegetable crispy noodles, traditional Indian food

WHO IS STRONGER, SUPERMAN OR BATMAN? — Superman

IF NOT IN PUBLISHING, I'D BE — A captain in the Indian army, a journalist, or a social worker

FAVORITE PROVERB OR QUOTE — "Don't be afraid of clouds — the sun smiles behind them."

THE PLACE IN THE WORLD I WOULD MOST LIKE TO VISIT IS — Switzerland to experience the scenic beauty; Mauritius to view the wonderful beach; Egypt to see the astonishing pyramids; China to see the Great Wall; United Kingdom to see Scotland Yard; and India to explore its diversity

IF I WERE KIDNAPPED BY SPACE ALIENS I WOULD ESCAPE BY — Using the skills of P.C. Serker, the Great Magician

IF I WERE TO WRITE A BOOK IT WOULD BE ABOUT — War and peace, or Indian mythology

MY FAVORITE WORDS ARE — "Pragmatic" and "hope"

MY LEAST FAVORITE WORD IS — "Lost"

I AM AFRAID OF — Darkness, barbarity, and hypocrisy

IF I WERE TO BECOME A FRUIT OR VEGETABLE I WOULD CHOOSE TO BE — An apple or a potato

THE ONE THING NO ONE KNOWS ABOUT ME IS — Let it remain a secret.